The rise of the internet restructured the very foundation of hospitality, transforming the way businesses operate and catapulting independent properties to the global stage. Today, the World Wide Web has become a battlefield, devoid of any harmony that may have once existed between suppliers and distributors. Indeed, the relationship between OTAs and hotel owners has been growing increasingly fractious – especially over the last decade

The rise of the internet restructured the very foundation of hospitality, transforming the way businesses operate and catapulting independent properties to the global stage. Today, the World Wide Web has become a battlefield, devoid of any harmony that may have once existed between suppliers and distributors. Indeed, the relationship between OTAs and hotel owners has been growing increasingly fractious – especially over the last decade